How business contexts impact the design process
Stereotypical views and opinions can heavily effect the process designs. Such as colours used in logos etc. for example pink is a colour used mainly for feminine things such as logos for hairdressers or salons etc.
When designing logos and branding for clients these kind of factors need to be taken into account. For example If a client requests a rebranding to be made for a plumbing business a logo and branding using flowers and pink colours would not be appropriate.
The same principles work with symbols and images that may symbolise stereotypical views.
For example using hearts and flowers for a workman is not appropriate.
Gender stereotypes have to be considered, cultured views can also have an impact on design styles and colours.
When using fonts they also have to addressed as to what is suitable for each purpose, if a bar/restaurant or salon wants new branding the font would have to be a simple and modern looking, not bold and bouncy. The times and style of what is popular also factors into design.
I have been asked to create a branding for a friend for his music. He wants a logo and front cover making for his album. He wants it to relate to music and be simple but stand out.
So I used a theme of black and electric blue. I also used images of guitars and music notes and cds. I made sure I kept to simple backgrounds with simple fonts.
When designing for a male musician it is important to keep to stereotypical colours. Using flowers and bright colours such as pink would not besuitable for a male and not represent its main purpose.
When designing the fonts I tried to give off an electrical feel and being bold and strong. The colours used also represent the type of music.The photos I used were clear and direct and of instruments and backgrounds used which represent music. This also helps to give off the strong and bold feel.
Unit 3: 1.2
ReplyDeleteYou show an understanding of the appropriateness of context within design process. You give a good illustration of how consumers 'read' certain signs and images to form their own conclustions. However, these rules can be broken if the method is appropriate. Consider Joop! for men. The product is packaged in pink, (with a dark gradient) and is almost using this as a selling tool i.e. the consumer is so secure in his masculinity and modern that he disregard the gender stereotypes and can buy into something that's pink. But this is for an established brand with an established market. In general, the rules you lay out apply.