Mock-ups are used by designers mainly to get feedback from users about designs and design ideas early in the design process. Mock-ups are 'very early prototypes' made of cardboard or other paper like materials. The user and the designer, test the mock-up (imagining that it works) and then give valuable feedback about how it functions, how easy it is to use and understand.
The advantages of mock up are that it is easier to be critical about some of low cost than something of a high standard which has taken a long time to produce. Another advantage is that because they are made from paper/cardboard they are easy to change with simple tool such as scissors etc. they encourage designers to experiment with different designs as they are inexpensive to alter and produce.
A mock up focuses more on function and usability rather thanthe look and design of a product. This ensures that it meets everything in the brief and nothing is left out.
Mock ups and prototypes are mainly useful for showing to clients and receiving client feedback. This keeps the communication between designer and client. a proof will also be used to check all parts of the design before it is finalised and sent to print.
I found a mock ups line captured in a popular engineering one-liner: You can fix it now on the drafting board with an eraser or you can fix it later on the construction site with a sledge hammer.
examples of paper mock ups-
No comments:
Post a Comment