Unit 1 formal elements

How designers use formal elements

Thisisnido.com

Nido is a creative consultant and graphic designer based in Birmingham UK who specializes in logo design and branding. By building strong relations with his clients Nido establishes a very deep understanding of what both the brand and business require. His task is never simply to

deliver something that just looks pretty, but to capture the very essence of how clients wished to be viewed in their respective fields and by their audiences.With a distinctive and compelling style, you are always presented with innovative brand solutions for problematic briefs whilst maintaining a simplistic approach. The creative results of which are fresh and inspiring.

Balance

This design shows balance as it is symmetrical and flows together to make one element.An ecological shoes manufacturer with an Italian style. The concept here was to use something that would be representative of 'earth' the client chose sea horses as the ocean was as much a part of earth as is land.

emphasis

this image has emphasis as the logo in the middle is the focal point.

unity

this image has unity as all parts work together to create a unity and a flow. these are business cards for a leading investigators company in america.

Rhythm

This image has rhythm as all the elements are repeated to create a design in itself. NPlus specialise in creating photo-realistic 3D visualization to benefit various industries, including architecture, design, medical, manufacturing, marketing and advertising. This is a tissue wrapping design.