Unit 1 formal elements

How Designers use formal elements

Just creative design

Jacob cass is self-employed as a graphic designer, specializing in the fields of corporate identity (logo) design, web design, print design and branding with the majority of time spent designing and implementing marketing promotions for businesses such as logos, websites, letterhead, business cards, packaging and more.

Balance

This image has balance and uses symmetry to join all the elements together.

Emphasis

This image has emphasis and a focal point. The main logo in its self is a focal point but by bending the text around it brings it all together to make all the elements flow.

Rhythm

This image has rhythm as it uses many similar elements to create one flowing yet busy design. The colours stand out separately but also bring the lines together to create the flow.

Unity

this image has unity as all the words combime together to create a different image. They all work together to create a flowing and complete design.